With the 2010 Winter Olympic Games as the setting, Virgin Airlines CEO Richard Branson, has invited cities including Vancouver to join a public-private consortium against global climate change. The idea is to use Branson’s Carbon War Room to rally cities as a vehicle for financing and capacity building, maybe a Keiretsu among Vancouver, San Francisco, Copenhagen, Chicago, London and Portland with whoever else walks down the tarmac from a corporate jet.
Sir Richard lauded Vancouver for reducing carbon emissions to 1990 levels, which it accomplished while increasing population 30 percent. According to the Vancouver Sun, Jose Maria Figueres, chairman of the Carbon War Room and former president of Costa Rica, the group is trying to, “create a new blueprint for the
creation of jobs, driving economies and greener cities around the
The Carbon War Room wants to harness the power of entrepreneurs to implement market-driven solutions to climate change. The war, according to their website, operates on “seven fields of battle”: electricity, transport, built environment, industry, land use, emerging economies and carbon management.
Branson also mentioned the depletion of oil in a speech, and the need to switch to alternative fuels. A new report funded by Virgin Airlines predicted shortages of oil in the global market by 2015, a prediction made by a former Shell oil CEO and reported here previously.
It’s not clear how the Carbon War Room will work with governments, whether it’s cities or other government entities. An example of a project or even a potential project would make the whole thing more real.
Vancouver under Mayor Gregor Robertson vowed in October to become the world’s greenest city by reducing its environmental footprint by a factor of four. Thanks to oodles of regional small-scale hydroelectric power and admirable city and transit planning, Vancouver has the lowest per-capita carbon emissions of any North American city.
South of the border Seattle, has pledged carbon neutrality by 2030, but apparently Seattle did not get the invitation, nor did sustainability focused burgs such as New York, Amsterdam or Toronto attend. Also conspicuously absent were Asian city reps. The mayor of Rio de Janeiro did attend a panel with Branson and other mayors earlier in the week.
I couldn’t find an explanation about how the Carbon War Room differs from or complements such efforts as the Clinton Climate Initiative’s C40 group. The C40 approach is working on all inhabited continents with some of the world’s largest cities, in a very similar vein: financing a $5 billion deal in 2007 on energy retrofitting older city buildings of New York, Chicago, Mexico City, Berlin, and Tokyo, for instance.
Anyone active in the green economy is already seeing many alliances taking shape, a few which have employed savvy marketing and visible leadership. Winning green city public-private partnerships, however, will also draw upon compelling business cases and urban performance analytics while clearly putting forth their value proposition.
Richard Branson versus Bill Clinton, now there’s a match that could rival the Olympics. Could a more effective approach besides individual competition be a relay or other team event, perhaps?
Warren Karlenzig is president
of Common Current, an
internationally active urban sustainability strategy consultancy. He is
of How Green
City? The SustainLane US City Rankings and a Fellow at the Post